The Hidden Values Behind Political Disagreement
Political conflict often feels personal, but it’s rooted in deeper psychological patterns. We’ll explore Moral Foundations Theory, which outlines how people prioritize values like care, loyalty, and authority in different ways. We’ll examine how these foundations shape political identity, spark emotional reactions, and drive cultural and ideological divides – and how to recognize moral language in everyday discourse to communicate across the divide.
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Understand how moral values shape political communication and disagreement
🧠 Moral Foundations Theory (Haidt et al.)
🧠 Theory of Basic Human Values
🧠 Psychology of Political Ideology
☑️ Learn how moral differences fuel divison
☑️ Identify the six core moral foundations and how they map across ideologies
☑️ Recognize emotionally charged moral language in political speech
☑️ Practice ways to engage across moral divides
You’re navigating value clashes
Conversations are stuck in fundamental moral disagreement, not factual dispute
NGOs
Who want to craft messages that resonate across moral foundations – not just reinforce in-group values
Comms and Campaign Teams
Seeking ways to create emotionally resonant content without alienating or escalating moral opposition
Journalists
Looking to understand how value-based language frames narratives of belonging, betrayal, or fear
Political Campaigners
Who want students and audiences to grasp how moral values – not just facts – shape political judgment and division